White Ocean Strategy (White Ocean Strategy. Ride the Crest of the New Wave in
Business Leadership. A Powerful Paradigm for Sustainable Success in a World Where
Everyone can finally be a Winner!)
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A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.

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Foreword: "When I read the text of this inspirational and enlightened book I was reminded that it is indeed possible to be not only be entrepreneurial but also true to our inner beliefs, Foreword: without actually wearing our hearts on our sleeves and becoming annoying with our dogma. Foreword: I wish you well to read it, sit back and say “this makes total sense, Foreword: why didn't I think of it before?", Foreword: William Heinecke Founder and Chairman of Minor International PCL, Contributor: "White Ocean Strategy takes the moral and spiritual road to business. Contributor: It is the new mantra that is a giant leap forward from Red Ocean and Blue Ocean Strategies that were first cut throat in marketing and second creating new brands.", Contributor: Michael de Kretser Group CEO GO Communications Group, DMG books, hardcover, Edition: 9786167036557, Published: 2012T, Product group: Book, Sales rank: 15401618.

In Stock. real shipping costs can differ.
Foreword: "When I read the text of this inspirational and enlightened book I was reminded that it is indeed possible to be not only be entrepreneurial but also true to our inner beliefs, Foreword: without actually wearing our hearts on our sleeves and becoming annoying with our dogma. Foreword: I wish you well to read it, sit back and say “this makes total sense, Foreword: why didn't I think of it before?", Foreword: William Heinecke Founder and Chairman of Minor International PCL, Contributor: "White Ocean Strategy takes the moral and spiritual road to business. Contributor: It is the new mantra that is a giant leap forward from Red Ocean and Blue Ocean Strategies that were first cut throat in marketing and second creating new brands.", Contributor: Michael de Kretser Group CEO GO Communications Group, DMG books, hardcover, Edition: 9786167036557, Published: 2012T, Product group: Book, Sales rank: 15401618.

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With the courage to declare the truth against mainstream economic principles, this brave little book, White Ocean Strategy, has ignited significant change in Thai society. Its readership has amounted to more than 400 000, while more than 500 leading organizations, in the public and private sectors, have participated in the White Ocean Organization network. An approving buzz has resounded around the country and abroad. The author, Danai Chanchaochai, has travelled domestically and internationally more than 500 times, to give talks to a total audience of more than 100 000. White Ocean Strategy has been selected as a supplementary book or integrated into management curricula in leading universities. Bringing business back to the path of happiness and sustainability by jointly creating White Ocean enterprises, is the essential first step in changing a business battlefield into a field of love and trust, where all the benefits are shared and society regains its love and warmth, friendship, trust and sustainability. Therefore, this book has been considered a savior in an era of great crisis for economic and social entities worldwide. It has become the only way for companies to escape downfall caused by the old business life-cycle, and it is very useful for the establishment of a new business that stands firm with dignity. Having attracted international attention, White Ocean Strategy was translated into English and published in 2012. It will be a textbook of management principles developed by a Thai and read by people in front-row universities, state and private organizations globally. It is aimed at offering the virtuous business approach as an alternative path that unifies business, society, culture and nature leading to the sustainable beauty of this world we live in. hardcover, Ausgabe: 9786167036557, Label: DMG books, DMG books, Produktgruppe: Book, Publiziert: 2012, Studio: DMG books, Verkaufsrang: 12978318.

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hardcover.