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9780273625131 - David Pickton: Integrated Marketing Communications - Book
1
David Pickton (?):

Integrated Marketing Communications (2001) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english language

ISBN: 9780273625131 (?) or 0273625136, in english, Financial Times/ Prentice Hall

$ 0.85 + Shipping: $ 13.06 = $ 13.91(without obligation)
Shipping costs to: USA
From Seller/Antiquarian, Anybook Ltd
Financial Times/ Prentice Hall, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition.
Platform order number Biblio.com: 815905081
Data from 11/26/2016 08:26h
ISBN (alternative notations): 0-273-62513-6, 978-0-273-62513-1
9780273625131 - David Pickton, Amanda Broderick: Integrated Marketing Communications - Book
2
David Pickton, Amanda Broderick (?):

Integrated Marketing Communications (2000) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english languageThis is a paperback bookUsed book, not a new book.

ISBN: 9780273625131 (?) or 0273625136, in english, Financial Times/ Prentice Hall, Paperback, Used

$ 1.04 + Shipping: $ 7.72 = $ 8.76(without obligation)
Shipping costs to: USA
From Seller/Antiquarian, Greener Books Ltd
Financial Times/ Prentice Hall, 08/30/2000. paperback. Used; Good.
seller comment Greener Books Ltd:
sehr guter Zustand
Platform order number Biblio.com: 899887487
Data from 11/26/2016 08:26h
ISBN (alternative notations): 0-273-62513-6, 978-0-273-62513-1
9780273625131 - David Pickton, Amanda Broderick: Integrated Marketing Communications - Book
3
David Pickton, Amanda Broderick (?):

Integrated Marketing Communications (2001) (?)

Delivery from: NetherlandsBook is in english languageThis is a paperback bookUsed book, not a new book.First edition of this book

ISBN: 9780273625131 (?) or 0273625136, in english, Pearson Education, Paperback, Used, first edition

$ 35.13 ( 29.95)¹(without obligation)
Op voorraad. Voor 17:00 uur besteld, dinsdag in huis
KTC Kuiper Trading B.V.
Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book. This lively... Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses. Key features include: * a logical structure around the three key models of marketing communications-the IMC Process Model, the IMC RABOSTIC Planning Model, and the IMC Mix Model * applied, real-world examples, including viewpoints from leading practitioners and academics * relevant case material covering a wide variety of sectors and marketing scenarios * robust pedagogy in each chapter, including viewpoints, objectives, chapter summaries, self-review and discussion questions, marginal and end of book glossaries. Text features include Need to Know, Food for Thoughts, and Warnings. * unprecedented coverage of all elements of the marketing communications mix with separate chapters covering internet marketing, ethical issues, international marketing communications, direct and database marketing, creative and organisational issues, customer contact management, image and brand management and measuring integrated marketing communications.* NEW! Restructuring of Part 2 Model (RABOSTIC Planning Model which features major stages involved in marketing communications planning and strategy) * NEW! Integrating case study with questions posed at the start of each chapter * NEW! CD ROM packed with more details on the integrative cases, other case material, Power Point slides, a Resource Locator which provides links to a vast array of Internet materials Visit the Companion Website at www.booksites.net/pickton to find even more valuable teaching and learning materials for instructors and students alike! David Pickton is Head of the Marketing Department at DeMontfort University. He is on the editorial board of the Journal of Marketing Communications and Marketing Intelligence and Planning. He is also a fellow of the Chartered Institute of Marketing and Fellow of the RSA. Along with lecturing, Dave has done business consultancy. Amanda Broderick is Lecturer in Marketing and Director of the MSc Marketing Management programme at Aston University Business School. Her main research, teaching, and consultancy expertise is in International Targeted Communications.Taal: Engels;Oorspronkelijke titel: Pickton:Integrated Marktg Com+CD_p2;Afmetingen: 32x246x189 mm;Gewicht: 1,42 kg;Verschijningsdatum: april 2001;ISBN10: 0273625136;ISBN13: 9780273625131; Engelstalig | paperback | 2001
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seller comment KTC Kuiper Trading B.V.:
Goed, Kaft is geplastificeerd, in zeer nette staat. Betreft afgeschreven maar nog zeer goed boek. Kleinzakelijke verkoper, Online verkoop in de ruimste zin van het woord
Platform order number Bol.com: 1001004001285723
Category: Taal & Letteren, Communicatie /, Marketing & Communicatie, Communicatievaardigheden /, Onderwijs & Opvoeding /, Persoonlijke ontwikkeling, Persoonlijke groei /, Taal & Letteren, Taalkunde
Data from 11/26/2016 08:26h
ISBN (alternative notations): 0-273-62513-6, 978-0-273-62513-1
9780273625131 - David Pickton; Amanda Broderick; David Picton: Integrated Marketing Communications - Book
4
David Pickton; Amanda Broderick; David Picton (?):

Integrated Marketing Communications (2001) (?)

Delivery from: United States of AmericaBook is in english languageThis is a paperback bookUsed book, not a new book.

ISBN: 9780273625131 (?) or 0273625136, in english, Financial Times Management, Paperback, Used

$ 6.99 + Shipping: $ 15.00 = $ 21.99(without obligation)
Shipping costs to: CHE
From Seller/Antiquarian, Ergodebooks
Financial Times Management, 2001-09-24. paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.
seller comment Ergodebooks:
sehr guter Zustand
Platform order number Biblio.com: 462249089
Data from 03/10/2017 20:17h
ISBN (alternative notations): 0-273-62513-6, 978-0-273-62513-1
9780273625131 - Pickton, David & Broderick, Dr Amanda: Integrated Marketing Communications - Book
5
Pickton, David & Broderick, Dr Amanda (?):

Integrated Marketing Communications (2000) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english languageThis is a paperback bookUsed book, not a new book.

ISBN: 9780273625131 (?) or 0273625136, in english, Financial Times/ Prentice Hall, Paperback, Used

$ 1.05 + Shipping: $ 5.77 = $ 6.82(without obligation)
Shipping costs to: LIE
From Seller/Antiquarian, Bookbarn International
Financial Times/ Prentice Hall, 2000. 1. paperback. Used; Very Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookbarn International Inventory #2263616
seller comment Bookbarn International:
sehr guter Zustand
Platform order number Biblio.com: 898266693
Data from 04/13/2017 22:13h
ISBN (alternative notations): 0-273-62513-6, 978-0-273-62513-1